Scrummy
Recipe Generator - Mobile Application Design
2024
Lead Designer
Project Overview
Scope
Design an application that assists individuals living alone with cooking at home, while addressing challenges such as food waste and budget management.
Process
Conducted user research through surveys with 20 university students and recent graduates living independently, identifying key pain points such as unnecessary purchases, overspending, and forgotten essentials. Created personas and mapped user journeys to better understand and address these challenges. Designed wireframes and high-fidelity mockups, focusing on a cohesive and inviting brand aesthetic. Incorporated features like personalised meal plans, expense tracking, and inventory management.
Solution
Designed and developed an intuitive and user-friendly app called Scrummy, a platform that simplifies cooking with personalised, ingredient-tailored recipes and efficient kitchen organisation. The app also tracks expenses, minimises waste, and helps users create a personalised meal plan.
Understanding the Issue
Through a series of surveys with 20 university students and recent graduates, I found common pain points.
80% of participants made unnecessary purchases when going to the grocery store.
60% of participants often forget buying what they actually intend to buy.
75% of participants overspend on groceries every month
Defining the Issue
I created personas and mapped user journeys to better understand and address the challenges of my potential users.
Users feel overwhelmed by decision-making when planning meals, leading to frustration.
Lack of time and other urgent tasks push users toward quick fixes like instant meals or takeout.
The hassle of cleaning up after cooking deters users from making homemade meals.
Brainstorming Solutions
I addressed users' pain points by designing low-fidelity prototypes and refining them through user testing. The app’s functionalities include:
Tracking fridge inventory and creates personalised recipes to reduce food waste.
Generating grocery lists based on selected meals to support efficient shopping.
Filtering recipes by budget, time, servings, and dishes to simplify the cooking process.
